Continuing my theme of how as a small enterprise you can enhance your search engine results. In a earlier article I extolled the virtues of article writing and on this one I shall take into account the practicalities and usefulness of including a weblog to your website so as to drive extra site visitors to your web pages.
I am presuming that you’ve got optimised your web site, added quite a few pages of content and replace or add to that content no less than on a weekly basis. All of this I did with our personal web site but still the major search engines solely visited the site about each four – 6 weeks. So although our content was being added to generally each day I couldn’t induce the Google spider particularly to visit the site more often regardless that I was submitting sitemaps to Google.which informed it of those updates.
I then started studying about the benefits to companies of getting a weblog connected to the site. search engine marketing’s have been and nonetheless do wax lyrical about how search engines like google and yahoo simply love weblogs. On this foundation I made a decision to offer it a go and seemed around on the varied free blog websites and eventually settled on http://www.blogger.com as this site allowed the weblog to be integrated into the web site and provided a large number of templates to decide on from. So I selected my template and went via the process of integration with the web site which is a quite simple and simple course of to follow. The following step was to begin writing the blog. Very quickly I discovered that it was the perfect car for announcing new services, new merchandise and new department openings as well as informing the readers of our everyday actions and experiences. All of it is glorious content material and the web optimization’s were fairly correct in that the search engine spiders do love it. A lot so that the googlebot spider visits on a regular basis to replace the web pages and the weblog. This now signifies that when my content material adjustments or new pages are added they are instantly indexed by Google. This has accomplished wonders for the search engine placement of the site.
The second profit that search engine optimization’s talked about was the increased variety of links that having a weblog would convey in. This part I didn’t fairly imagine as I couldn’t see how it might do this. I’m nonetheless not certain of how and why it does entice hyperlinks however the truth of the matter is that it does. The articles and the weblog seem to inhabit a world of their very own and so they actually take on a life which you don’t have any management over. However the combined impact is to spice up your individual content material, attract search engines like google and yahoo to go to your website continuously, enhance the number of backlinks to your web site and enhance the variety of visitors. All of which are of super profit to you as a business.
The newest figures I noticed revealed for the variety of companies with weblogs was solely 2%. So all you small companies on the market with a website, get writing articles and add a weblog to your site. Keep that updated, preferably every day, and you’ll soon see dramatic effects each on your visitor numbers and your search engine placement.
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