Twitter is a communication platform that is very popular. It is like a mini-blog that allows 140 character posts. Three kinds of readers read the posts: the people who follow you, the people who find you, and the people who follow people who re-tweet you.
Think about the potential and the challenges inherent in that concept. You can write anything. There\’s no law saying you have to share what your cat had for dinner. You can share content that is valuable to someone. You could even write a post that qualifies as \”epic shit\”.
It\’s challenging to decide: valuable content or crap? Here\’s a second challenge: who follows you when you start out? Friends, family, email contact databases. But that\’s just doing business with people you already know. But, since Twitter is searchable, good content can bring you new people.
Twitter works on the basis of a hashtag (\”#\”). You tweet whatever you want, and include in that a hashtag that describes your post. An example is #legalization or #OWS. Someone searching for Occupy Wall Street info on Twitter will soon learn that the hashtag is #OWS. If they search that they find you. If they find you they can re-tweet you or follow you. And, they can go to your website.
Seems like a lot of work for one suspect, right? But, what if you automate it? We\’re digital now. Automate your blog posts to tweet and you\’re doing two things in one. Wordpress has plugins to do this. You\’ll tweet every post you put out. Every new sale, project, completion, whatever. If you have a process based business you can blog post each step and tweet it at the same time. All you have to do is set up the system.
If your business or product or service doesn\’t generate tweetable stuff, find a different source. For example, sites like Alltop.com will provide up to the minute news. Search it and tweet away, with a link to your blog or website.
Remember what the goal is and what the goal isn\’t. You want your company to be easily found in the web by existing and new clients. You need a webpage that either sells on its own or gets the prospect to communicate with you. That means you need twitter to send traffic to you, probably through your webpage. Keep that directional concept clear.
Create good content that your niche wants. Combine that with smart, searchable hash tags. Make sure you include your target URL so the Twitter traffic can get to your site.
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