SEO (acronym for search engine optimisation) is the process through which a website gets ranked in the top page/s of the free (or ‘organic’) listings area of search engines.
Once a search has been done, the search engines show a combination of both ‘free’ as well as ‘paid’ results.
It is possible for a website to feature prominently on page one of Google immediately if the website owners are prepared to pay a fee for each and every click on a link to that website, unlike the ‘free’ search engine rankings
The fee per visitor can range from one dollar right up to 15 dollars. The budget required for a realistic showing in the paid results would be between $15 to $30 a day – which is a monthly total of between $450 and $900. Many clients contract specialist companies to assist with managing their paid campaigns – and this is generally referred to as search engine marketing.
Some clients of established Australian SEO Perth specialists, GTP i-Commerce have spent up to twelve thousand dollars a month to generate monthly business of $100 000, says MD Dale Carter. He cautioned that it was imperative that businesses had the capacity to handle the volumes of sales enquiries and highlighted that when companies stopped investing in a paid search, the web advertisements would cease immediately.
Getting to page 1 of Google in the free or organic area however, is a longer-term process with the time taken to reach the top pages very variable. In some instances, the process takes a matter of weeks, in others it is a three to six month process while for competitive industries, it can take anything between 6 and 18 months..
With moderate search engine optimisation top-up for the website, those high positions could be retained for months and even years, Carter added.
When it comes to achieving high page 1 rankings in the free listings area, generally the most effective strategy is to undertake a consistent link building strategy that is implemented over a fairly lengthy period of time. It is far more important for Google to see a website growing and attracting links consistently rather than all at once (eg 100 or 1000 in the first month, followed by nothing) which can actually be detrimental to a website. Adding 100 links per month over 12 months is far more desirable then adding 1200 links in the first month and none thereafter.
Accumulating links from a variety of sources is also vital. This is commonly called a website’s link profile – and it is far better to have links from a variety of sources such as article directories, similar websites, social networking sites such as FaceBook, blog comments, directories and blog articles.
By working hard and smart when it comes to link building, it’s possible to leverage the accumulation of links. It requires the use of copywriting, good software, checklists, procedures and persistence and constant education as well as a level of patience.
An SEO link building component is essential to any internet marketing strategy, added Carter, who said that his experience of SEO ranking also highlighted the importance of clients having the appropriate budget that ensures their strategy can be applied at the levels required for their industry.
Tags: lin building Perth, Perth SEO, search engine optimisation, SEO Perth